HOOW FOODS
Formulation Food Technology transforming unhealthy food into healthy ones, and Making Delicious Food Healthy Again.
OW Yau Png (YP), CEO Hoow Foods
“One of TRIVE’s core values resonated with us as founders at Hoow Foods - which is to give back to the community whenever we can.
Christopher’s track record of mentoring over 1000 entrepreneurs speaks volumes of TRIVE’s dedication towards nurturing the next generation of startups. ”
What is your business all about?
We are a Food Technology Company that aims to change the way food is developed - we truly believe that any food could be tasty and healthy at the same time. Hence, we developed a core AI technology that can help re-create and engineer novel functional food ingredients and products in an unprecedented efficient way that can eventually be consumed by the masses.
What made you decide to accept investment from TRIVE?
TRIVE is an emerging player in the VC space that connected us to many major partners and contacts prior to their investment. TRIVE's founders' sincerity in wanting to make a major difference in our start-up contributed greatly to our decision.
TRIVE's mentorship programme and network of budding entrepreneurs attracted us greatly. As a growing start-up ourselves, we resonate with TRIVE's vision to grow at speed and to do good in the community - which is very important to us as founders who constantly think of ways to give back.
How TRIVE has aided you?
Business guidance and emotional support to us founders. Although intangibles, these are very important to budding entrepreneur founders.
Extensive network sharing and support. In one instance, through TRIVE's introduction to a prestigious local foundation, we were connected to the team and this has helped us to be awarded a substantial grant in 2020.
What is your motto in life?
Strive to make a difference in society and take care of others whenever I can.
TRIVE: WHAT WE SAW IN THE TEAM
Chris: I worked with the founders before we invested and saw their willingness to listen and pivot their company to a growth one. The founders showed inspiring creativity in translating their experiences from another industry into food technology. Founders with humility to learn and hear perspectives are the strongest growth types.